Baby Jogger - City Turn Quick Start Guide Concept to Final Production

Product launch: November 2021 | New Product Support Documents
In 2020, mid-pandemic, Baby Jogger was developing a first-of-its-kind product for the U.S. market, and the marketing team wanted the unboxing experience itself to build excitement around the new technology.

I researched pamphlet and brochure formats and sketched out a handful of directions before landing on a fold-out booklet that needed no separate housing; it folds down small enough to store in the base of the car seat itself.

I worked with technical illustrators, Newell's legal team, and the Consumer Research team through multiple rounds of usability testing to get there. The version below is what shipped.

Created in collaboration with:
Jenna Serdena (Art Director) · Wynn Francis (Creative Director)