Vytal – AI-Powered Wellness Patch Brand

Newell Brands AI Design Sprint · 2025
Vytal is a concept brand built during a Newell Brands internal AI design sprint; a full identity, packaging system, and product concept built in under 8 hours using Adobe's AI tools.

The concept: a patch system that prints a personalized daily supplement — calm, focus, nourish, energy, or restore; based on input from a companion app, using swappable cartridges instead of pills.

I worked with two other designers to build the logo, visual identity, packaging mockups, and product renderings using Firefly, Illustrator, Photoshop, and Adobe Express. Fast enough to have a full brand story ready to present the same day.

Created in collaboration with:
Kenall Hall (Senior Designer) · Jacky Petters (Designer)
Zac Lownds (Senior Manager, ID + AI) · Brittany Rogers (Senior Designer, AI Initiatives)