RaiseRight - Back to School Campaign

TL;DR: A collaborative, back-to-school campaign for RaiseRight (formerly ShopWithScrip): encouraging families to shop with purpose across 50+ brands while supporting the schools and organizations that matter most.

Campaign launch: August 2018 | Multichannel Fundraising Campaign
As families geared up for the school year, RaiseRight’s back-to-school campaign turned everyday shopping into meaningful fundraising. With limited-time bonus earnings from over 50 top retailers, including a special promotion from The Home Depot, supporters could raise more for their school or nonprofit just by purchasing a gift card.

Select brands offered up to 20% back to the fundraising organization, giving families a rewarding way to support their communities while shopping for everything from school supplies to home projects.

I worked closely with our creative and marketing teams to build a cohesive campaign across multiple channels:
• Paid social ads
• Email marketing
• Website homepage banners
• Printable flyers for schools and organizations

Created in collaboration with:
Lisa Sundin (Designer) · Louise Sanderson (Copywriter) · Seth DeHaan (Web Design)
Tess Fellman (Marketing) · Patrick Gietzen (Project Management)