RaiseRight - Back to School Campaign

Campaign launch: August 2018 | Multichannel Fundraising Campaign
RaiseRight's back-to-school campaign turned everyday shopping into fundraising: families earned bonus percentages back for their school or nonprofit by buying gift cards from 50+ retailers, including a Home Depot promotion.

I built the campaign across paid social, email, website banners, and printable flyers for schools to distribute directly — working with the marketing and web team to keep it consistent from a paid ad down to a flyer taped up in a school hallway.

Created in collaboration with:
Lisa Sundin (Designer) · Louise Sanderson (Copywriter) · Seth DeHaan (Web Design)
Tess Fellman (Marketing) · Patrick Gietzen (Project Management)