Yankee Candle: Fragrance & Form

TL;DR: From pastel blooms to haunted motifs, this is scent storytelling through surface and season. A collection of candle packaging designed at Newell Brands for Yankee Candle, where every detail was made to spark something before the match is even struck.

Telling stories through scent, surface, and season. These collections of on-product design explores how packaging can become part of the experience; inviting people to see, feel, and sense the story before the candle is even lit. From pastel-wrapped spring blooms to moody Halloween motifs, each design was crafted to reflect a specific feeling, season, or flicker of nostalgia. Every label, wrap, and finish was thoughtfully designed to make the object as expressive as the fragrance inside. The packaging sets the tone before the match is even struck.

Collections Include:

• Easter 2025 – Soft hues and playful textures for 3-Wick and Apothecary Jars

• Mother’s Day 2025 – Elegant florals and layered type treatments

• Halloween 2024 – Bold patterns and vintage-inspired horror cues

• Everyday Holiday 2024 – Mid-century charm meets classic holiday scents for a cozy seasonal glow

• Passport to the Holidays 2024 – Globally inspired designs with festive flair; custom illustrations by Megan Sparks

Created in collaboration with:
Colleen Hughes (Creative Manager) · Amy Silva (Sr. Creative Manager)
Home Fragrance Photo Studio: Jodi Villani (Studio Manager) · Michael Scroggin (Sr. Photographer)