Contigo x Ally Love – Violet Launch Campaign

TL;DR: A bold color launch meets big city energy. This multi-channel campaign brought the newly launched Violet Contigo x Ally Love bottle to life through digital ads, social content, pop-up moments, and a classic design that matches Ally Love’s unstoppable energy.

Launched June 2025
When Contigo introduced the new Violet colorway in collaboration with Ally Love, the goal was to make a splash that felt bold, energetic, and unmistakably her. The campaign launched in early June near the Peloton Studios in NYC, where Ally leads her rides and her community.

I partnered with the marketing and copywriting teams to bring the bottle’s vibe to life across multiple formats. The rollout included digital ad placements around New York City, custom social graphics, email promotions, a branded 4x6 postcard, and a fully wrapped beverage bicycle cart with a matching Violet umbrella. Every detail was designed to catch attention in the wild and spark connection with Ally’s audience.

My role focused on developing visual assets that felt empowering and on-brand, with thoughtful layout, color, and messaging cohesion across all touchpoints.

Created in collaboration with:
Heather Smith (Marketing) · Therri Smith (Creative Manager) · Josh Stalford (Sr. Creative Manager)
Michael Russel (Copywriter) · Cole Friedman (Sr Copywriting Manager)