Contigo x Ally Love – Violet Launch Campaign

Launched June 2025
Contigo partnered with Peloton instructor Ally Love to launch a new bottle colorway, Violet, timed to a launch event near Peloton Studios in NYC where Ally teaches. I built the campaign's visual system across digital ads, social content, email, a branded 4x6 postcard, and a fully wrapped beverage cart with a matching umbrella for the in-person activation.

Working with marketing and copy, I kept the visual language consistent from an Instagram grid down to a cart parked on a sidewalk — designed to read as an extension of Ally's brand as much as Contigo's.

Created in collaboration with:
Heather Smith (Marketing) · Therri Smith (Creative Manager) · Josh Stalford (Sr. Creative Manager)
Michael Russell (Copywriter) · Cole Friedman (Sr Copywriting Manager)