Vytal – AI-Powered Wellness Patch Brand

TL;DR: Designed in a day. Vytal is a concept brand created during an internal design sprint using Adobe Firefly and generative AI tools. The result? A customizable wellness system with smart branding, a skin-safe supplement “printer,” and a full identity built in under 8 hours.

Newell Brands AI Design Sprint · 2025
As part of Newell Brands’ internal AI initiative, I joined a small team of designers for a fast-paced sprint challenge: build a complete health and wellness brand using Adobe’s latest AI-powered tools.

Our concept was Vytal, a customizable patch system that prints personalized daily supplements directly onto skin-safe materials. Based on a user’s app input, calm, focus, nourish, energy, or restore, Vytal prints a tailored patch using insertable supplement cartridges. Think personalized wellness, minus the pills.

Using Adobe Firefly, Illustrator, Photoshop, and Adobe Express, we rapidly built out Vytal’s brand identity, visual system, packaging mockups, product renderings, and activation concepts. AI tools allowed us to iterate quickly, visualize product use in context, and build a compelling narrative for both leadership and the broader design team.

I collaborated with Jacky Petters and Kendall Hall to bring the vision to life, pairing tech-forward tools with clear storytelling, accessible branding, and a touch of modern calm.

Created in collaboration with:
Kenall Hall (Senior Designer) · Jacky Petters (Designer)
Zac Lownds (Senior Manager, ID + AI) · Brittany Rogers (Senior Designer, AI Initiatives)